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Sales & Marketing
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Marketing Objectives
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To establish APTCURE as manufacturer / marketer of cGMP Compliant high quality pharmaceuticals at competitive prices along with superior scientific / social services to the medical professionals. To select Right prospects, Promote Right Products, Visit them at Right Place & Time through aggressive marketing & promotional activities.

To provide desired service to the Customers and achieve their entire satisfaction by improved quality of representation through competent, well trained and highly motivated sales & marketing team.
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Customer Services & Satisfaction
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APTCURE’s Product selection having been the key for launching in different phases. These products are mainly from the therapeutic segments having strong potential consisting about 75% of the pharma market like Gastroprokinetics, Antiulcerants, Antispasmodics, Digestive Enzymes, Antacids, Antidiabetics, Cardiovasculars, Antimicrobials, Antirheumatics, Antihistamines, Neuropsychiatrics, Antiasthamatics, Oropharyngeal Preparations and an OTC range etc.

The pricing strategy is to remain competitive especially considering the prices of leaders brands as well as other quality generic brands having sizable volume / value market share in various therapeutic segments.The marketing focus remains on “Customer Service” and “Customer Satisfaction” to gain their confidence for patronization.
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Distributors
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Distribution Network has been extended to all districts towns of the country including Azad Kashmir & Coastal areas. Separate institutional distributors have also been appointed at all important stations like, Karachi, Quetta, Hyderabad, Multan, Lahore, Faisalabad, Rawalpindi & NWFP.
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Export Potential
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A strong potential exists for export of Pharmaceutical products from Pakistan to Afghanistan, Central Asian States and other countries of Africa. It is indeed encouraging that acceptance of Pakistani manufactured products to these countries is increasing day by day. These activities are undertaken mostly in Lahore, Karachi & Peshawar which will also be explored.
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